Do safelist submitters work?
I have heard a marketers complain that nobody is opening their ads because of safelist submitters. They say that the problem with safelist submitters is that no one can possibly read all the safelist ads that are being sent by submitters. People are using submitters to send their email to hundreds of thousands of members. But they are also receiving hundreds of thousands of emails which they can't possibly read. As a result, safelist users are deleting the ads without reading them. Are there reasons to be concerned with submitters? Are all these complaints valid. Are they true? My tests have shown that my response from ads have increased since I began using submittters. I have double the rate in which people are subscribing to my newsletter as well as my Opt-in lists. So for me, submitters do work. It is true that I cannot read all the mail that I receive. However, I do browse my inbox and look for subject lines that get my attention. So the key is to write subject lines that stand out. Safelist users do delete mail, but they still browse their inbox from time to time for offers. They will click on the subject lines that grab their attention. You still need to test your subject to see which ones are working. Here are some of the reasons why submitters are useful: - saves hours by allowing you to auto join hundreds of submitters - allows you to post to hundreds of lists with the click of the button So, it may or may not be true that more submitter users are deleting more emails than ever, however, the pluses of using submitters out weight the minuses. I hope you have enjoyed the course and have a better understanding of safelist submitters.
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