Do Safelist Submitters Harm Safelist Advertising - article by Fresh Articles

Do Safelist Submitters Harm Safelist Advertising?

I have heard safelist users marketers complain that nobody is opening their ads because of safelist submitters.

The argument is that "Safelists are unresponsive given the number of ads one has to post just to get a minimal amount of clicks."

"Safelist submitters have hastened the decline of safelist responsiveness because no one can possibly read all the safelist ads that are being sent by submitters."

The argument continues...

"Marketers are using submitters to send their email to hundreds of thousands of members. But they are also receiving hundreds of thousands of emails which they can't possibly read".

"As a result, safelist users are deleting the ads without reading them".

Are there reasons to be concerned with submitters?

Are all these complaints valid. Are they true?

I think not...

My tests have shown that my response from ads have increased since I began using submittters.

Since using submitters, I have double the rate in which safelist users are subscribing to this newsletter.

Since using submitters, I have built several targeted opt-in lists. So for me, submitters do work!

It is true that I cannot possibly read all the safelist ads received. However, I do browse my inbox and look for subject lines that get my attention. So the key is to write subject lines that stand out.

It is true that Safelist users delete mail, but they still browse their inbox from time to time for offers. They will click on the subject lines that grab their attention.

You still need to test your safelist subject to see which ones are working.

The fact is, safelists are still the least expensive method of advertising on the internet.

Secondly, safelist submitters are the perfect vehicles for using safelists. Submitters are useful because:

-saves hours by allowing you to auto join hundreds of submitters with the click of the button

-allows you to post to hundreds of lists with the click of the button

-saves days by auto validating hundreds of hundreds of lists

-gets your ad seen by hundreds of thousands of potential buyers with little cost

And don't tell me that the monthly cost for submitters are to expensive when the cost of sending ads using other methods can cost between $10 and $100 for "one submittal" of your ad.

And thats the low end of advertising. I know because before using safelist submitters, I have spent $10 - $100 for advertising and did not make one sale.

Now maybe the problem was my subject line, my ad message or my product. But at least with safelist submitters, you have 30 times within a month to get it right for a measly monthly fee.

So, it may or may not be true that more safelist users are deleting more emails than ever, however, lets not

blame that that problem on the use of safelist submitters.

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