Safelist Basics - article by Fresh Articles - Quality Article Directory

"Insider Secrets to Marketing With Safelists" - SAFELIST BASICS

A good safelist is probably one of the best ways for

you to advertise your program or product (note that I

did not say "sell" your product, more on that in future

articles). Many internet marketers use safelists as

thier primary advertising vehicle.

Free Safelists usually have a lower response rate for

many reasons. Free lists attract freebie seekers. If

people don't pay to join, they usually don't keep up

with their eMail and they get bounced from the list

because of full mailboxes. That means a lot of

worthless addresses!

Paid lists have members who are more serious and are

more open to your offer. eMail addresses are usually

deliverable. Also, most paid list will let you mail

daily versus a free list where you can only mail once

per week.

So are free lists a waste of time? Absolutely not! This

is a numbers game where you need to get your message

out to as many people as possible. The best FREE

safelists offer both a paid and a free member option.

That way you can try them out for free and pay later

if you like them.

Let's talk about another aspect to safelists and that

is they can be a double-edged sword! The good side is

that you can send an ad to as many members as belong

to the list, but the down side is that the entire list

can also send ads to you!

You can get literally thousands of emails per day. You

will need to clean out your mailbox frequently or you

will start "bouncing" messages, which is a big NO-NO!

Bouncing simply means your mailbox was too full, so

the message went right back to where it started - to

the list owner.

Why is bouncing such a problem? When a safelist owner

gets huge amounts of bounces, messages back up in a

server queue (like waiting in line), and no messages

can move through the server until the queue has been

processed. Bounces can shut down a safelist owner's

account in the blink of an eye!

It is no wonder they have such strict rules about

bounces. They will warn you to go clean out your

mailbox the first time or two it happens, but if you

continue to bounce, you will lose your membership. If

it is a PAID safelist, you can lose your commissions

and downline as well. To rejoin, you will have to pay

again.

So, if you use safelists, keep your mailbox clean. Use

several junk eMail accounts so that you don't risk one

becoming too full. (You will learn all about Junk email

accounts and tips for their use in a future articles).

A note about the rule against autoresponders: When a

safelist says NO autoresponders, they mean that you

cannot use your autoresponder address as your list

email address. It is perfectly OK and highly

recommended that you use your autoresponder address in

the BODY of your message so that prospects will send

to your autoresponder.

If you use your autoresponder address as your list

email address, it will mean that all of the other list

members that send out their messages to you will only

get your autoresponder message back. Very annoying and

very illegal to do if you are a member of a safelist.

So what's the point in using a safelist? The point is,

they DO work. In fact, many marketers make a very good

living advertising only through safelists. The trick is

in knowing which lists are good and which ones are a

waste of time. The only way you can find out is to

experiment!

In addition, if you have a GREAT catchy headline, you

increase the chances of your message getting opened and

read. Another strategy is to join dozens and dozens or

maybe hundreds of safelists (free!) so that you are

simply playing a numbers game and increasing your odds

of getting your message read by someone.

However, it would take you all day to post ads to

hundreds of safelists, so you would have to find a

nifty program that does it for you automatically.

There are several good ones out there. The more

safelists you belong to, the more email you will get

in RETURN. So you had better have several "junk" email

accounts set up and clean them out frequently.

Well that's today lesson, tomorrow we will continue

with Part 2 of Safelist Basics.

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